This online course will help in developing strategic understanding of how to use digital media to grow the sales and branding of your firm by covering all the important aspects of Digital Marketing.

Digital Marketing Certification

Digital Marketing is considered to be the most fascinating and fastest growing branch when it comes to marketing. Keeping up with developments and trends, social marketing has also become very
important for markets, as more and more people gets connected each day.

With the changes seen in the technology and software at a high rate, it is getting challenging to maintain with trends, as the product and services are evolving and adapting to the online sphere.

Digital Marketing Course Learning Objectives

The overall objectives are to understand internet users and to identify profitable E- Marketing strategies. In addition, this course will help you master the following:

  • Introduction to Digital marketing ecosystem
  • Website Planning & Creation
  • Search Engine Optimization
  • PPC Advertising/Google Adwords
  • Google Analytics
  • Social Media Marketing
  • Email Marketing
  • Online Display Advertising
  • ECommerce Marketing
  • Lead Generation For business
  • Content Marketing
  • Affiliate Marketing
  • Online Money Making Via Adsense & blogging

Who can learn: From a college graduate to working professionals or even if you are the first generation entrepreneurs, online marketing can help you to reach the potential audience, generating business leads and for a complete ROI (Return On Investment)

Where will Collabera TACT consideration coaching Add Value?

As new job opportunities are rising within the field of “Digital marketing”, there’s an enormous scope for exploring on them as well as Digital Marketing training and Certification also plays a vital role in the career upgradation.

Module 1 – Introduction to Digital marketing ecosystem

Digital marketing was previously known as Online Marketing, Internet Marketing. The introduction to digital marketing modules will enable you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization or business.

Module 2 – Website Planning & Creation

 The purpose of this module is to practice the planning aspects needed to create a quality website. Every business starts from a website or any web portal which become a place to sell the product and services. This module will make enable you in developing your website by your own.

Module 3 – Search Engine Optimization

SEO is a preferred technique & practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. You will be able to optimize a web site for search engines to produce more results from the organic traffic. This comprehensive module will make you enable in developing the on page and off page SEO strategies for the website.

 Module 4- PPC Advertising/Google Adwords

 PPC is an active practice by the online advertising experts. Paid per click advertising which are commonly driven through adwords campaign tool or through Bing advertising. In this module, you would be able to create, manage and analyze the paid campaign to generate the ultimate objective of your business (Branding, Lead generation or a sale).

 Module 5 – Social Media Marketing

This module is designed to educate and enable you and learn social media techniques, we’ve created a modular range of social media training program aimed that you can deliver your campaigns as per your goals. You will learn how to run set up and run your campaigns on Facebook, Linkedin and can engage on twitter to generate more traffic to your website and in lead generation.

 This module is specially designed for partners with little or no social media experience and guide you through an easy-to-follow process.

Module 6 : Email Marketing

Email Marketing: Foundations and Best Practice is a insightful module that introduces you to the exciting and cost-effective world of email marketing and how to execute successful email campaigns.

  • Learn how to build profitable relationships, drive sales, and increase your market reach
  • Learn how to set up and run your own email campaigns effectively

Module 7 : Online Display Advertising

The Digital Display Advertising module makes you well versed with the skills and knowledge to implement and manage effective digital display campaigns.

The module covers the core concepts will guide you the digital display advertising, and in exploring what is involved in developing and managing effective ad campaigns.

Module 8 : ECommerce Marketing

 The whole world is moving towards ecommerce and providing opportunities to sell products without any physical website. In this module, you will be able to learn that how you can market your product on various other platforms/Portal.

Module 9 : Lead Generation For business

First and foremost we should cover the mechanics of lead generation. The superlative lead generation campaigns contain most, if not then all of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen, which includes:

Offer >> Call to action >> Landing page >> Inquiry Form.

This module will make you well versed in designing your own campaigns, call to action with proper landing pages to increase the lead funnel for the products and services.

 Module 10: Content Marketing

Through this course you will understand the benefits of content marketing as well as the importance of quality content which in return will drive the traffic to your website. You will understand the concept of inbound marketing and the advantages of organically attracting visitors to your site through offering content that is of value to your customer. Trainees will be familiar with the different types of content that a business can offer online, including blogs, white papers, videos, webinars and more.

Module 11 :Affiliate Marketing

The Affiliate Marketing Module will help you in understanding the benefits of affiliate marketing and explain you the different types of affiliate publishers including the leading marketing networks and agencies. You will understand how to implement and manage an affiliate marketing campaign.

 Module 12 : Online Money Making Via Adsense & blogging

 You will learn AdSense essentials, Basic terminology, Getting started, The potential of AdSense, Money matters.This module will help you in setting up an account to building a content-rich website. Will guide the process to get your website approved on google adsense. Apart from Adsense, this module will cover the technique to develop your blogs and the ways to make money from those blogs by getting more traffic on your website.

Course Reviews

4.3

6 ratings
  • 5 stars3
  • 4 stars2
  • 3 stars1
  • 2 stars0
  • 1 stars0
  1. Nice course

    very nice course. but would have been great if we could have been given some reference material as well.. i took photography course a year ago and i got 8 docs as attachments in different units….i still have it..whenever i need to revise my basics i go through the docs again.

    thanks

  2. Profile photo of sunny.shah

    Sharik, Ahmedabad, India

    The training program is very informative and helps in developing a strategic understanding of how to use digital media.

  3. Profile photo of sunny.shah

    Raj, Banglore, India

    The trainer is not only talented but also an expert in his respective field. Moreover, the support received from the technical team is quite commendable.

  4. Profile photo of sunny.shah

    Toshal, Rajkot, India

    The course curriculum is very interesting and informative. The reference material received during and after the training session is quite useful.

  5. Profile photo of sunny.shah

    Krish, Newyork, USA

    The online Digital Marketing course initiates from basic to advanced level and I like the fact that I can attend the training at my convenience.

  6. Profile photo of sunny.shah

    Harry Thomas, London, England

    The training program is vital for someone who is looking for an opportunity to plunge into the world of digital marketing. The course curriculum is very appropriate and helps in understanding of the fundamentals of Digital Marketing.

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  • $499.00
  • 120 Hours
  • 30 SEATS
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    Course Features

    We provide 80 hours of live classroom training including live POC & assignments.

    We have round a clock expert technical team available for query resolution.

    We provide lifetime Learning Management System (LMS) access which you can access from across the globe

    We strive to offer the Best Price to our customers with the guarantee of quality service levels

    Post completion of the course, you will appear for examination from Collabera TACT. Once you get through, will be awarded as a course completion certificate

    Collabera is the largest IT staffing company and we understand the market trends and industry requirements well. Therefore, we help our certified trainees in resume preparation, work on projects and provide assistance for interview preparation.

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